Following a pitch, D’Ieteren decided to entrust the creative work for the Cupra and Seat brands to mortierbrigade. The new partnership kicked off this autumn with the first brand, while work for Seat will begin in 2025. The pitch was managed by PitchPoint.
The outgoing agencies are iO for Seat and Happiness for Cupra.
Laura Taeymans, Marketing Manager for Seat - Cupra, stated: “mortierbrigade convinced us with their strong brand strategy and impressive creative approach, combined with an excellent team.”
“The brigadiers have understood our business challenges and are ready for the intense period of 2024-2025,” adds David Favest, Brand Director for both brands. “With the arrival of the Cupra Tavascan and Cupra Terramar, the family is now complete. The full range can be discovered at the Brussels Motor Show 2025.”
“The pitch, expertly managed by PitchPoint, was intense and challenging for the participating agencies,” said José Fernandez, CMO of D’Ieteren. “The choice for mortierbrigade will creatively and strategically strengthen our ecosystem and, therefore, both brands.”
The final word goes to Jens Mortier, CEO of mortierbrigade: “As a Belgian agency, we are proud to help grow these international brands locally. D’Ieteren appreciated our pragmatic approach, which placed strategy, creativity, and media at its core. We look forward to turning our insights into the first campaigns and activations. It is a great opportunity to support a young and ambitious brand like Cupra while giving a fresh impulse to an established favorite like Seat.””
Source: MM
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