AGENCY SELECTION
Find the right agency profile for your requirements
AGENCY SELECTION
Find the right agency profile for your requirements
WHAT IS IT
In a market where new agencies are formed, agencies are merged/acquired and networks consolidate at the speed of light, keeping up-to-date with the everchanging agency landscape can be hard.
Our structured approach is tailored to your needs, reduces risk and maximises the value of your new agency hire.
PitchPoint’s in-depth and current market insights guarantee a more efficient selection process.Our process ensures all internal stakeholders are on board with the initial needs analysis and final choice of agency.
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HOW WILL WE HELP
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Extensive experience: we have been successfully guiding more than 300 clients in the search for their most relevant agency partner
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Neutral: we do not receive any payments from agencies for business related to advertisers to ensure 100% neutral advice
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Up to date: we visit 2 agencies a week to keep in touch with the market evolutions and ensure we have the most recent and most honest information available
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Multi-disciplinary: our database contains more than 300 agencies and consists of a mix of full service and specialised agencies (PR, Digital, Social,…) in order to propose the most relevant partners for your needs
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Collaboration: with fma for media selection process
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Accelerator: leave the operational tasks of the selection process to us so that you can continue to concentrate on your daily business
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PROCESS
1. Needs Analysis
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Extensive needs analysis (including insights into your existing agency ecosystem) to ensure the search criteria are in line with the future needs of your company
5. Contract & Remuneration
Crafting of the most effective remuneration system and activation of the PitchPoint’s COMPARE tool for benchmarking to support potential negotiation
2. Long List
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Based on the needs analysis, the data available in the PitchPod database and personal contact with the agencies, a longlist will be presented and discussed
6. Handover
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Guide and plan the transfer of all important assets from the old to the new agency to ensure business continuity and fast onboarding
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3. Agency Visit
& Shortlist
LIVE visit of a selection of longlist agencies for formal credentials presentation and chemistry meeting in order to proceed to final shortlist
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4. Final Selection
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Final round of interaction, workshop or presentation by shortlisted agencies, based on briefing validated by PitchPoint, and selection winning agency